Emily O’Brien


Brand Strategist & Project Manager


About me

As a brand strategist, I help businesses define their core messaging, proposition (offering) and form the foundations of how to market themselves.

I’m also experienced in delivering marketing and rebrand projects for businesses. Simplifying processes, keeping you accountable and to budget, and ensuring outcomes meet your strategy and objectives.

Having worked for charities and in-house at a brand and digital agencies, I now work with businesses who want to create positive change – charities, NGOs, small businesses and memberships.


Marketing associate professional


Brand Communications Content marketing Content Writer Project management

Work history

Brand and Marketing Strategy

Jen Russell Smith Illustration

May 2023 - Jul 2023

Creating a full brand and marketing strategy to help her clearly communicate her services to her audiences.

Content Marketing Manager - Freelance


Oct 2022 - Apr 2023

Working with Alena, a mental health start-up, I created their launch content marketing strategy - helping them roll out their new website, social media content marketing, influencer campaigns, email marketing and PR.

Brand Delivery Manager

Wrapped Agency

Sep 2017 - Aug 2022

Project management and strategy for brand projects at Wrapped Agency. I worked at the Wrapped Agency departments to interpret briefs, and work with the teams to deliver the objectives and desired outcomes of the project. I am involved in pitches, Discovery sessions and Workshops, covering the key messaging, user journeys and other required elements. I lead the concept stages of my projects, generating ideas, messaging and methods of delivery; creating project plans and assignment of responsibilities across the departments. I was the lead point of contact for the client throughout the delivery, working with our teams to monitor progress and ensure the project is on track.

Content Writer - Freelance

Pearce Bottomley Architects

Jun 2023 - Nov 2023

I work with Pearce Bottomley Architects on all of their website content, blogs and social media content creation.

Content Optimisation Support - Freelance

Twins Trust

Aug 2022 - Jan 2024

I work regularly with the Twins Trust on their ongoing optimisation strategy for their website and campaign content. I advise them on SEO, user experience and copywriting.

Rebrand Project Manager

Global Witness

Sep 2022 - Present

Working with the Global Witness external engagement team to deliver a global rebrand and new website. Liaising with multiple parties to co-ordinate delivery of the brand strategy, identity, new content strategy and website build. I set up a brand squad for internal engagement and testing, and a creative council of partners and stakeholders externally for research and testing. I also project managed the creation of the Annual Report, helping to source content, copywriters and pull the project together in a short timeframe.