About me
I am a senior corporate and B2B PR/corporate comms professional with 25 years’ experience.
During my career, I’ve worked across a broad range of sectors that include (but are not limited to) property/construction, technology, education, and business/professional services.
Having built the early part of my career at a global PR agency, I now support clients on all aspects of PR and comms and additionally provide media training and support in crisis situations. My clients are assured of hands-on senior level support across all aspects of their PR and communications activity; there is no delegating to junior executives when you work with me.
Clients that work with me find that they’re better placed to communicate what makes their business different / better than their peers; that they become the go-to source for industry comment and insight; and that their corporate profile and reputation are strengthened.
Industry
Public relations professional Advertising or public relations director
Skills
Public Relations PR and Crisis Management External Communications Copywriting Social media management Content Writer Editorial features Blogging Marketing Thought Leadership Marketing
Work history
Director
SY1 Consulting Limited
Oct 2011 - Present
Freelance Consultant
Edson Evers
Oct 2014 - Mar 2015
I initially joined the team at Edson Evers for a three month period to provide senior level support on a ring-fenced project for heating and energy business, Calor Gas. I was then asked to return for a further three months to deliver a staff development and training programme for a several Account Executives and Account Managers.
Senior Freelance Consultant
Whistle PR
Apr 2014 - Jun 2014
I worked in an interim capacity with the team at Whistle PR to support on a major national housebuilding client whilst recruitment in to the team was under way.
Senior Account Director
The Bright Consultancy
Aug 2013 - Jan 2014
My role at Bright PR was a part time, maternity cover role that saw me take a senior role on the Michelin account.
Freelance Global Marketing Communications Consultant
LRQA
Apr 2013 - Nov 2013
I was hired by LRQA to develop a global marketing communications strategy specifically for the commercial training part of the business. Working with teams across EMEA, AsiaPac and the Americas, I conducted a thorough review of the current marcomms activity set within a context of the future direction of the business, changes in the wider business environment, and vis-a-vis a number of key competitors. Through this process, I developed an over-arching global marcomms strategy that I then filtered down to local teams ready for adaptation and implementation. This role required an appreciation of dealing with a number of vastly different teams, all at varying stages of their development, and with distinct marketing needs.... whilst bringing them together under a cohesive global strategy.
Communications Manager
Goodyear Dunlop Tyres
Aug 2012 - Apr 2013
I completed a part-time maternity cover contract over 9 months as Communications Manager for Goodyear Dunlop in the UK. My role covered responsibility for Government Relations; Internal Communications; Corporate Communications; Commercial (Truck) Communications; and Fleet PR.
Senior Freelance Consultant
Grayling
Jan 2012 - Feb 2013
I joined the Grayling team in Birmingham on a part-time freelance basis shortly after leaving my London-based role, initially to cover another Senior Consultant's maternity leave, but ended up staying for 14 months to lead a key professional services client.
Divisional Director
Grayling
Jan 2000 - Oct 2011
Over the course of almost 12 years and with several different names over the door (I joined a business called MacLaurin which became Trimedia, followed by Trimedia Harrison Cowley, and eventually Grayling) I rose through the ranks from Account Executive to Divisional Director within the Corporate PR team - a role in which I held P&L responsibility, managed a team of 15, oversaw numerous multinational PR accounts and led on business development.
Freelance Press Officer
Kingston Maurward College
Oct 1999 - Dec 1999
I freelanced for two months for this leading agricultural college, managing its regional media relations and producing the 2000-2001 college prospectus which included copy writing and photography.
Account Executive
Solutions PR
Jan 1999 - Oct 1999
My first role in PR was a hit the ground running experience providing me with plenty of exposure to core PR skills.
Achievements
Accredited PR Practitioner
Chartered Institute of PR, 2023