I am a senior corporate and B2B PR/corporate comms professional with 25 years’ experience.
During my career, I’ve worked across a broad range of sectors that include (but are not limited to) property/construction, technology, education, and business/professional services.
Having built the early part of my career at a global PR agency, I now support clients on all aspects of PR and comms and additionally provide media training and support in crisis situations. My clients are assured of hands-on senior level support across all aspects of their PR and communications activity; there is no delegating to junior executives when you work with me.
Clients that work with me find that they’re better placed to communicate what makes their business different / better than their peers; that they become the go-to source for industry comment and insight; and that their corporate profile and reputation are strengthened.
SY1 Consulting Limited
Oct 2011 - Present
Oct 2014 - Mar 2015
I initially joined the team at Edson Evers for a three month period to provide senior level support on a ring-fenced project for heating and energy business, Calor Gas. I was then asked to return for a further three months to deliver a staff development and training programme for a several Account Executives and Account Managers.
Senior Freelance Consultant
Apr 2014 - Jun 2014
I worked in an interim capacity with the team at Whistle PR to support on a major national housebuilding client whilst recruitment in to the team was under way.
Senior Account Director
The Bright Consultancy
Aug 2013 - Jan 2014
My role at Bright PR was a part time, maternity cover role that saw me take a senior role on the Michelin account.
Freelance Global Marketing Communications Consultant
Apr 2013 - Nov 2013
I was hired by LRQA to develop a global marketing communications strategy specifically for the commercial training part of the business. Working with teams across EMEA, AsiaPac and the Americas, I conducted a thorough review of the current marcomms activity set within a context of the future direction of the business, changes in the wider business environment, and vis-a-vis a number of key competitors. Through this process, I developed an over-arching global marcomms strategy that I then filtered down to local teams ready for adaptation and implementation. This role required an appreciation of dealing with a number of vastly different teams, all at varying stages of their development, and with distinct marketing needs.... whilst bringing them together under a cohesive global strategy.
Goodyear Dunlop Tyres
Aug 2012 - Apr 2013
I completed a part-time maternity cover contract over 9 months as Communications Manager for Goodyear Dunlop in the UK. My role covered responsibility for Government Relations; Internal Communications; Corporate Communications; Commercial (Truck) Communications; and Fleet PR.
Senior Freelance Consultant
Jan 2012 - Feb 2013
I joined the Grayling team in Birmingham on a part-time freelance basis shortly after leaving my London-based role, initially to cover another Senior Consultant's maternity leave, but ended up staying for 14 months to lead a key professional services client.
Jan 2000 - Oct 2011
Over the course of almost 12 years and with several different names over the door (I joined a business called MacLaurin which became Trimedia, followed by Trimedia Harrison Cowley, and eventually Grayling) I rose through the ranks from Account Executive to Divisional Director within the Corporate PR team - a role in which I held P&L responsibility, managed a team of 15, oversaw numerous multinational PR accounts and led on business development.
Freelance Press Officer
Kingston Maurward College
Oct 1999 - Dec 1999
I freelanced for two months for this leading agricultural college, managing its regional media relations and producing the 2000-2001 college prospectus which included copy writing and photography.
Jan 1999 - Oct 1999
My first role in PR was a hit the ground running experience providing me with plenty of exposure to core PR skills.
Accredited PR Practitioner
Chartered Institute of PR, 2023