About me
Hi, I’m Libby!
I have 15+ years experience in CRM & Email marketing, spanning both B2B and B2C across a wide range of industries including travel, retail, hair & beauty, financial services, music technology, charity and healthcare.
At the end of 2023 I left full time employment to set up my own business focused on CRM and email marketing. So far, I am loving being my own boss and working with different clients and lots of different CRM systems.
I have worked with Salesforce, HubSpot, Dot Digital, Klaviyo and many others over the years! I am system agnostic to enable me to support clients with selecting and implementing new CRM and email marketing software.
I love the combination of data, technology and creative skills needed to deliver results in CRM and Email Marketing.
I live in Oxfordshire with my husband, 7 year old son and our black Labrador, Logie.
Industry
Skills
CRM / Email Marketing Email Marketing Automated Marketing Software
Work history
Hubspot Sales Hub implementation
Rockfine Group
Jan 2024 - Jan 2024
Supporting Rockfine with implementing HubSpot Sales Hub. Set up the required Sales Pipelines, automations and Deal Tags and imported contacts, companies and deals form their old CRM system.
Salesforce Marketing Cloud Account Engagement (Pardot) management
Under NDA - healthcare sector
Jan 2024 - Present
Managing all activity in Pardot / Salesforce Marketing Cloud Account Engagement including a full review and redesign of all existing automated journeys, as well as managing ongoing requirements for ad hoc list email sends. Recommending AB testing approach and email design enhancements to drive higher email engagement. Developing segmentation approaches. Developing CRM analysis, setting up reports and dashboards in Salesforce.
HubSpot implementation and ongoing management - Sales and Marketing Hubs
Under NDA - Industrial Buildings
Jan 2024 - Present
Supporting with the implementation of HubSpot Sales and Marketing Hubs. System configuration. Importing data from three other CRM systems. Setting up workflows.
CRM Strategic advisor
Under NDA - Marketing Agency
Feb 2024 - Present
Plugging a skills gap for a marketing agency who needs to support clients with email marketing. Providing ad hoc advice as required as well as other projects such as CRM KPI recommendations and AB Testing Strategy.
Achievements
Postgraduate Diploma in Marketing
Charted Institute of Marketing, 2004