About me
Writer and journalist for 25 years, and marketing specialist for 16+ focusing mainly on SEO, content strategy and delivery.
Industry
Author, writer or translator Marketing and sales director Marketing associate professional Content Marketing
Skills
Content Writer Copywriting Proofreading & Editing Copy Proofreading & Editing Drafts Proof-Reading / Quality Assurance Social Media Social media management Social Media Marketing Search Engine Optimization (SEO) SEO SEO Forecasting Writing Reports Writing & Submitting Copy Writing & Editing Copy Writing Drafting & Writing Text Editing Editing & Incorporating Changes Marketing Digital Marketing Digital Media Website audits Marketing Strategy Thought Leadership Marketing Working with Designers & Marketing Experts
Work history
Content and SEO Strategy and Delivery
IPSE
Mar 2022 - Present
Supporting the IPSE Marketing team with the creation of content and marketing strategies, with a primary focus on SEO, but also supporting other marketing activities. Key tasks have included identifying technical and on-page content gaps, creating new sections of the site to attract new potential members, and writing content as required.
Founder
The Way of the Web
Oct 2010 - Present
Providing marketing and content support to a range of clients, from solo entrepreneurs and small businesses/startups, to established brands and global corporations. I've worked across a wide range of industries and sectors, including consumer brands in food, automotive, education, healthcare, hospitality and more, and in equivalent B2B sectors. Current areas of interest include the implementation of AI tools and processes in ways which support and amplify product development, promotion, marketing and creativity which will provide sustainable growth for businesses.
Achievements
High Commended, Automotive Category
UK National Blog Awards, 2015
Personal project website was highly commended in the UK National Blog Awards, 2015.
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